Business Development Strategies for Tech Companies

Branding

We repositioned Vivobene into a premium brand centered on Swiss-standard care and quality of life.

Our team defined a clear direction across messaging and visual identity, building a system that communicates professionalism with a strong human presence.

We developed Content and visuals around real people and everyday moments, creating immediate trust and emotional connection.

Marketing Research

We conducted extensive analysis of the care market across Europe and Thailand, covering pricing models, care structures, and living environments.

Competitors were mapped in detail based on medical support, caregiver attention, and overall experience, creating a clear benchmark across regions.

Strong analysis at the beginning provides a clear direction for the project and supports well-defined milestones throughout the process.

Workflow & Collaboration

We worked as part of the Vivobene team, staying closely involved throughout the entire process.

Regular meetings created a steady flow of ideas, updates, and feedback, keeping communication direct and allowing decisions to move forward quickly, from strategy through to execution.

Digital tools such as Airtable were used as a tracking system to manage content, timelines, and progress in real time. Tasks, updates, and feedback were visible to the team at every stage.

AI & Technology

AI tools were used to assist with content development, idea generation, and creative production, helping the team move faster while maintaining direction and quality.

Content across the website, including blogs and testimonials, was also developed with both SEO and AEO (Answer Engine Optimization) in mind to improve search visibility and make information easier to find and understand.

A custom Vivobene brand song was also created using AI, adding a unique and modern layer to the brand experience.

Social Media Campaign

We managed Vivobene’s social media presence across Facebook, YouTube, and LinkedIn with a clear content direction.

Each platform was built with a specific purpose. Facebook focuses on daily activities and human moments to create connection, YouTube gives a deeper understanding of the experience, and LinkedIn presents a more professional view for credibility.

Consistent posting was maintained across social media platforms. Feedback and performance were tracked to refine content based on what works best with the audience.

Website Management & Optimization

We managed and continuously improved the Vivobene website as a key platform for generating inquiries and leads, while making it easy for visitors to access clear information with a smooth flow.

UX and UI were analysed, with close consultation with the client to refine structure, content, and user flow. Page layouts and call-to-actions were adjusted to guide users clearly toward contact and decision points.

On the technical side, SEO structure, page performance, and content hierarchy were optimized to support visibility, traffic, and conversion.

Video Production

We produced visual content on-site to capture the real environment and daily experience of Vivobene.

For Vivobene, filming was done directly at the location using drones and advanced production techniques to create a more immersive and complete view of the space and atmosphere.

The work was carried out together with our graphic and motion team, combining footage with post-production to deliver consistent and high-quality visual content.

InvestorDisplay Screenshots, and outcome of the business development process

Marketing Collateral

A range of marketing collateral was developed across flyers, brochures, advertisements, and dedicated landing pages.

Each piece was built with a clear objective, presenting key information in a structured and easy-to-understand format while guiding users toward inquiry and action.

Design, content, and layout were developed together to maintain consistency across both digital and print, supporting a smooth user journey from first impression to decision.

Visit Vivobene Website

Vivobene Premium Care(Demo)

Industry

Services