Creative Motion Graphics - Mochisweets
Mochisweets ist eine japanische Süssigkeitenladen Kette, mit mehr als 350 Läden in ganz Asien. Mochisweets hat Franchises in Vietnam, China, Japan, Macau und in den Phillipinen und eröffnet in diesem Jahr die ersten Ketten in Thailand.
DL Sweets besitzt alle Franchises in Vietnam und in Thailand und hat für diese Länder die Exklusivrechte. DL Sweets hat Toneyes beauftragt ein Rebrandingprojekt für beide Länder durchzuführen. Das Rebranding sollte die Marke mehr luxuriöser machen und ein professionelleres Image herbeiführen.
Als Motion Graphics Firma in Bangkok hatten wir die Mission einen Motion Graphics Film für den Marketing Launch in Thailand durchzuführen.
The concept in the eyes of the motion design company
This project was a great experience for us a motion design company, we had to adapt us to a different style which went into japanese style of graphic design and character animations.
Our motion design team used after effects as animation software. The character design has been designed in Illustrator. An individual unique character design accordingly requirement of our clients also has been used for Mochi Sweets marketing materials.
The motion design video will be used for the Mochiweets Brand presentation to be able to opening the first franchises here in Bangkok. The video is in total 1.30min long and explains the basics about what a mochi is, and about the brand itself.
A professional voice-over by an american voice over artist had been added. The direction of the voice over with a great idea of our cleint to use a slight japanese icon indicates the asian japanese touch to their desert product really well.
What the client says
What I appreciated most about working with Daniel Benz and his team was their ability to cut through the predictable ideas, came up with something creative, and deliver the expected results with quality. They listen carefully and get things done quickly. They response to question almost immediately and address problems effectively.
I highly recommend Toneyes Design & Web Agency to business owners.
Duy Tran / Director of DL Sweets